And how modern side-gig culture can steal this strategic blueprint. Photo by Prateek Katyal on Unsplash I am working on Book #2: a non-fiction book about the twelve marketing strategies I discovered while researching my biographical novel, Saving Vincent: A Novel of Jo van Gogh. As I go, I’m sharing the strategies one by one. Catch up here: Strategy #1 , Strategy #2 and Strategy #3. I see you: Creative Minds, Side Hustlers, Independent Contractors, Freelancers, Side Giggers,

Don't get defensive. Learn how to transform harsh feedback into high-impact PR. Sara Bernhardt (1880). Photo by Napoleon Sarony, 1880 / Library of Congress. See below for how Sarah used outrage as marketing strategy. In the last newsletter, I announced that I am writing Book #2: a non-fiction book about the twelve marketing strategies I discovered while researching my biographical novel, Saving Vincent: A Novel of Jo van Gogh. You can read Strategy #1 from the last issue here

When we rely on cardboard villains, we miss the real strategies that built their legacies. Photo by Maria Budanova (Pristavskaya) on Unsplash I am in the midst of writing Book #2: a non-fiction book about the twelve marketing strategies I discovered while researching my biographical novel, Saving Vincent: A Novel of Jo van Gogh. Here is Strategy #1 and Strategy #2. I have a confession to make. Over the past year, as I’ve transitioned from writing historical fiction to studyin

Don't Leap Without a Parachute: Why Strategic Conformity Wins the Side Hustle Game Photo by Marc-Olivier Jodoin on Unsplash In the last newsletter, I announced that I am writing Book #2: a non-fiction book about the twelve marketing strategies I discovered while researching my biographical novel, Saving Vincent: A Novel of Jo van Gogh. You can read Strategy #1 from the last issue here. Are you more of an “ask for forgiveness” rule-breaker? Or more of a “get permission first”

Why Your Lack of Traditional Experience Might Actually Be Your Greatest Business Asset Unconventional preparation personified. In my last newsletter, I shared exciting news: I’m writing Book #2! It’s a non-fiction book about the twelve marketing strategies I discovered while researching my biographical novel, Saving Vincent: A Novel of Jo van Gogh. Today, I’m thrilled to dive deeper into this journey. The Journey Begins Long-time readers know my story. I left corporate life t