An Introduction

 

Joan Fernandez is a historical fiction author, speaker, and former senior marketing executive who writes compelling stories about real women who defied the odds—with grit, intuition, and heart. Her work resonates with readers who love women’s stories, art history, and discovering powerful lessons from the past.

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Her debut novel, Saving Vincent: A Novel of Jo van Gogh, tells the remarkable true story of Jo van Gogh—the widow who preserved Vincent van Gogh’s artwork and transformed his legacy from obscurity to global fame. Published in April 2025, Saving Vincent won the 2025 Gold Medal from Readers Favorites (Historical Personage) and was awarded the 2024 Winner from American Writing Awards (Art). 

 

Joan’s writing and speaking explore themes of women’s resilience, emotional well-being, and creative reinvention, making her a sought-after guest for libraries, book clubs, museums, and women’s leadership events.

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⭐ Jo van Gogh Bonger: The Woman Who Would Not Let Van Gogh Die Twice

      Signature Talk | Ideal for libraries, museums, book clubs, and art centers

 

🛠️ The Van Gogh Entrepreneur: Building a Billion-dollar Legacy from Nothing

      Marketing Masterclass | Ideal for women’s conferences, marketing forums,      

       entrepreneur groups

 

🧭 The Trap of Presentism: Writing and Teaching the Past Truthfully

       Ethics Workshop | Ideal for writers, educators, historians, and reading groups

 

🔥 Jumpstart Your Art: Reignite Your Creative Dreams

       Motivational Session | Ideal for creative retreats, writing groups, art nonprofits

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With over 30 years of professional experience, Joan transitioned to full-time writing after a career that included roles as a senior marketing executive and general partner at Edward Jones. Today, she shares weekly essays, leads historical fiction community groups, and presents author talks on women in history, narrative voice, and second-act careers.

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She divides her time between St. Louis and Sedona, Arizona—where she enjoys foodie meals prepared by her Cuban chef husband and spirited storytelling with her grandkids.