
Speaker/Events
An Introduction
Joan Fernandez is a historical fiction author, speaker, and former senior marketing executive who writes compelling stories about real women who defied the odds—with grit, intuition, and heart. Her work resonates with readers who love women’s stories, art history, and discovering powerful lessons from the past.
Her debut novel, Saving Vincent: A Novel of Jo van Gogh, tells the remarkable true story of Jo van Gogh—the widow who preserved Vincent van Gogh’s artwork and transformed his legacy from obscurity to global fame. Published in April 2025, Saving Vincent won the 2025 Gold Medal from Readers Favorites (Historical Personage) and was awarded the 2024 Winner from American Writing Awards (Art).
Joan’s writing and speaking explore themes of women’s resilience, emotional well-being, and creative reinvention, making her a sought-after guest for libraries, book clubs, museums, and women’s leadership events.
With over 30 years of professional experience, Joan transitioned to full-time writing after a career that included roles as a senior marketing executive and general partner at Edward Jones. Today, she shares weekly essays, leads historical fiction community groups, and presents author talks on women in history, narrative voice, and second-act careers.
She divides her time between St. Louis and Sedona, Arizona—where she enjoys foodie meals prepared by her Cuban chef husband and spirited storytelling with her grandkids.

The Talks:

⭐
Signature Talk
Ideal for libraries, museums, book clubs, and art centers
🛠️
Marketing Masterclass
Ideal for women’s conferences, marketing forums, entrepreneur groups
🧭
Ethics Workshop
Ideal for writers, educators, historians, and reading groups
🔥
Motivational Session
Ideal for creative retreats, writing groups, art nonprofits
Conference Presentations:


How to Portray the Past Truthfully without Harm
Women’s Fiction Writers Association Tenth Anniversary Conference
September 2023

Top 10 Secrets of Forming a Vibrant Author Community
Historical Novel Society UK Conference (virtual)
May 2024

Historical Fiction and Presentism
Historical Novel Society US Conference
June 2025

Writing with Integrity:
A Modern Take on Writing Historical Fiction for
Today’s Readers
History through Fiction Conference
March 2026
Upcoming Events
Don't Miss!



The Van Gogh Entrepreneur
Building a Billion-dollar Legacy
from Nothing
August 18
12:00 - 1:30 pm
The Oasis Institute
50 Gay Avenue St.
Louis, MO 63105


Neighborhood Book Club!
August 5
Ballwin, MO

Gamma Phi Beta

August 20
6:00 pm - 8:00 pm
Chesterfield, MO

The Van Gogh Entrepreneur:
Mastermind Marketing for Historical and Contemporary Author





