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Speaker/Events

An Introduction

 

Joan Fernandez is a historical fiction author, speaker, and former senior marketing executive who writes compelling stories about real women who defied the odds—with grit, intuition, and heart. Her work resonates with readers who love women’s stories, art history, and discovering powerful lessons from the past.

Her debut novel, Saving Vincent: A Novel of Jo van Gogh, tells the remarkable true story of Jo van Gogh—the widow who preserved Vincent van Gogh’s artwork and transformed his legacy from obscurity to global fame. Published in April 2025, Saving Vincent won the 2025 Gold Medal from Readers Favorites (Historical Personage) and was awarded the 2024 Winner from American Writing Awards (Art). 

 

Joan’s writing and speaking explore themes of women’s resilience, emotional well-being, and creative reinvention, making her a sought-after guest for libraries, book clubs, museums, and women’s leadership events.

With over 30 years of professional experience, Joan transitioned to full-time writing after a career that included roles as a senior marketing executive and general partner at Edward Jones. Today, she shares weekly essays, leads historical fiction community groups, and presents author talks on women in history, narrative voice, and second-act careers.

She divides her time between St. Louis and Sedona, Arizona—where she enjoys foodie meals prepared by her Cuban chef husband and spirited storytelling with her grandkids.

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The Talks:

Signature Talk
Ideal for libraries, museums, book clubs, and art centers

🛠️

Marketing Masterclass

Ideal for women’s conferences, marketing forums, entrepreneur groups

🧭

Ethics Workshop
Ideal for writers, educators, historians, and reading groups

🔥

 Motivational Session
Ideal for creative retreats, writing groups, art nonprofits

Conference Presentations:

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WFWA

How to Portray the Past Truthfully without Harm

Women’s Fiction Writers Association Tenth Anniversary Conference

September 2023
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Top 10 Secrets of Forming a Vibrant Author Community

Historical Novel Society UK Conference (virtual)
 
May 2024
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Historical Fiction and Presentism

Historical Novel Society US Conference
 
June 2025

Writing with Integrity:

A Modern Take on Writing Historical Fiction for

Today’s Readers

History through Fiction Conference
 
March 2026

Upcoming Events

Don't Miss!
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The Van Gogh Entrepreneur

Building a Billion-dollar Legacy

from Nothing

 

August 18

12:00 - 1:30 pm

The Oasis Institute

50 Gay Avenue St.

Louis, MO 63105

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Neighborhood Book Club! 

August 5

Ballwin, MO

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Gamma Phi Beta 

August 20

6:00 pm  - 8:00 pm

Chesterfield, MO

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The Van Gogh Entrepreneur:

Mastermind Marketing for Historical and Contemporary Author

September 12

Missouri Writers Guild Conference

 

Register Here

Spark Curiosity: Ignite Your Next Event. I'd Love to Join You!

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Join the Conversation!

Digging In with Joan Fernandez is a bi-weekly newsletter for thoughtful, book-loving women who believe in the power of story to inspire and connect.

 

I write about historical fiction, overlooked women’s stories, and creative reinvention exploring what it means to push past the limits placed on us—just like Jo van Gogh did.

  • You’ll also get: Behind-the-scenes insights from my novel, Saving Vincent, mini-essays on women's resilience, and book reviews spotlighting brilliant female authors.

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