Jo van Gogh’s extraordinary story is a testament to entrepreneurial genius. After inheriting hundreds of “worthless” paintings from her brother-in-law, Vincent, Jo defied social and economic pressures to build a market for his art. This talk will explore the 12 specific strategies she used to overcome challenges familiar to modern entrepreneurs, such as volatile markets, intense competition, and burnout. Ultimately, Jo’s journey offers a practical blueprint for anyone looking to build a brand, find their niche, and turn their ideas into a lasting legacy.