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Book “finds” on strong female characters + blogs to inspire you
All posts come from my bi-weekly newsletter, "Digging in with Joan Fernandez."
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Strategy #3: What Jo van Gogh and Sarah Bernhardt Can Teach Us About Handling Backlash
Don't get defensive. Learn how to transform harsh feedback into high-impact PR. Sara Bernhardt (1880). Photo by Napoleon Sarony, 1880 / Library of Congress. See below for how Sarah used outrage as marketing strategy. In the last newsletter, I announced that I am writing Book #2: a non-fiction book about the twelve marketing strategies I discovered while researching my biographical novel, Saving Vincent: A Novel of Jo van Gogh. You can read Strategy #1 from the last issue here


Designing Women: Writing the Artists Who Refused to Stay Forgotten
Join us! Four authors dish about art, ambition and creative rebellion Have you ever wondered what actually goes on in the mind of a novelist trying to resurrect a historical figure? (Spoiler: It involves a lot of dusty archives, arguing with ghosts, and drinking far too much coffee.) It’s hard enough to craft a compelling story from scratch, but when you are writing about real, audacious women from the past—especially women who fought to make their mark on the visual arts—the


Why Fictionalizing History Ruins Real Business Strategy
When we rely on cardboard villains, we miss the real strategies that built their legacies. Photo by Maria Budanova (Pristavskaya) on Unsplash I am in the midst of writing Book #2: a non-fiction book about the twelve marketing strategies I discovered while researching my biographical novel, Saving Vincent: A Novel of Jo van Gogh. Here is Strategy #1 and Strategy #2. I have a confession to make. Over the past year, as I’ve transitioned from writing historical fiction to studyin


Strategy #2: Calculated Defiance: How to Play by the Small Rules So You Can Break the Big Ones
Don't Leap Without a Parachute: Why Strategic Conformity Wins the Side Hustle Game Photo by Marc-Olivier Jodoin on Unsplash In the last newsletter, I announced that I am writing Book #2: a non-fiction book about the twelve marketing strategies I discovered while researching my biographical novel, Saving Vincent: A Novel of Jo van Gogh. You can read Strategy #1 from the last issue here. Are you more of an “ask for forgiveness” rule-breaker? Or more of a “get permission first”


Strategy #1: The X-Factor behind Jo van Gogh and Madam C.J. Walker
Why Your Lack of Traditional Experience Might Actually Be Your Greatest Business Asset Unconventional preparation personified. In my last newsletter, I shared exciting news: I’m writing Book #2! It’s a non-fiction book about the twelve marketing strategies I discovered while researching my biographical novel, Saving Vincent: A Novel of Jo van Gogh. Today, I’m thrilled to dive deeper into this journey. The Journey Begins Long-time readers know my story. I left corporate life t
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